NEW YORK — All Day, a new spice brand created by Starday, is aiming its products at consumers looking ways to add spice to better-for-you foods.

High-quality ingredients and practices that minimize environmental impact are among the priorities of All Day, according to Starday.

“All Day's lineup of unique seasoning blends can be used across a variety of cuisines. Perfect for soups, sauces, dressings, and on proteins, veggies, salads and grains, All Day blends are a new kind of seasoning, featuring clean sourcing and all organic, vegan, and gluten-free formulas.”

The new brand offers three unique seasoning blends:

  • Fuego: A tangy-meets-sweet heat to make your mouth water. Perfect for meat marinades, BBQ proteins, tacos and crave-able veggies.
  • Boom: An intense, earthy blend to add depth to any dish. Perfect for soups, sauces, cold-weather dishes and anything else that needs an extra something-something.
  • Poppin: A zingy blend that adds herbaceous brightness to veggies, salad dressings, dips, and your otherwise-boring leftovers.

Developed by Starday co-founder Lena Kwak, former culinary strategist and innovator at a 3-Star Michelin restaurant, All Day seasonings introduce consumers to interesting and worldly ingredients like turmeric, mushroom powder, and nutritional yeast in an approachable way. Each of All Day's seasoning blends have a wide range in their use, according to the company - they can act as a major ingredient in a simple dish and they can act as a minor ingredient in a complex dish.