CINCINNATI – 84.51° has released the 84.51° Collaborative Cloud, a robust first-party data source in grocery retail. 84.51° Collaborative Cloud puts clean, unaggregated, transaction-level data for 60 million deidentified households—updated weekly—in an easy-to-use, privacy-compliant, hosted environment that has been built to the individual client’s specifications and data needs, according to the company 

Major brands like Conagra Brands have already put 84.51° Collaborative Cloud to the test. With 24/7 access to data, data scientists can execute innovative analytics their organization’s business leaders can use to understand the evolving landscape, strengthen their strategies, and drive transformative growth. 

“84.51° Collaborative Cloud has become a go-to resource for my team’s most complex analyses. It covers the bases for our modern, data-driven approach for innovation, offering speed, compatibility with our tech stack and a robust national footprint of household purchase behavior,” said Brian Archey, senior director, data science and analytics for Conagra Brands. 

84.51° Collaborative Cloud offers unmatched features including: 

  • Scale: 2 billion annual transactions from nearly 60 million households—half the households in the U.S.  

  • Granularity: UPC-level unaggregated data with an encrypted, anonymized, persistent household ID  

  • Omnichannel view: Includes in-store, pickup and delivery transactions  

  • Longitudinal: Users can access data up to a four-year history 

  • Science: the platform is designed for clients to build their own science, while also benefitting from the decades of 84.51° data science expertise 

“CPG business decision makers know data can help them achieve their goals around sales, penetration, share of cart, shelf space and more, and have invested in building teams of in-house experts with the skills and desire to do cutting-edge work,” said Patrick Kelly, vice president, product at 84.51°.  84.51° Collaborative Cloud maximizes that investment, putting at their fingertips the high-quality, granular data they need to innovate and transform their business.”