LOS ANGELES – T&G Global has teamed with Haylon Smith, New Zealand Trade Commissioner, and Rachel Hunter, supermodel and actress, to celebrate the Envy apple brand’s success in the North American market.
“It is a joy to be a part of this beloved brand that exists today thanks to incredible dedication to innovation and commitment,” said Cecilia Flores Paez, T&G Global’s head of marketing for North America. “New Zealand’s apple industry brought a beautiful piece of fruit to the world, truly providing the ultimate apple experience. Envy continues to earn its success with every single bite, and we are introducing it to more and more consumers now that it is sold in nearly all major supermarkets in North America.”
Over the past year, more than 2.1 million cartons of Envy apples were sold in the US. The in-demand premium apple brand has skyrocketed to the top of the sales charts for a branded apple, earning 18.3%-dollar sales growth and 18.0% volume growth. In addition, the apple was recognized as “Best in Produce” by Kitchn in its 2021 “Kitchn Essentials: Grocery Edition,” an annual selection of must-have grocery items hand-picked by Kitchn editors.
First launched in North American produce departments in 2010, after years of extensive evaluation by New Zealand researchers and apple growers to ensure the variety meets and exceeds consumer expectations, Envy is an apple known for its balanced flavor, uplifting aroma, crisp texture, and slices that stay white for longer.
“It’s great to see Envy supported by its hard-working and dedicated apple growing community and its strong supply chain, succeeding in the US market,” said Smith. “The US is crowded and competitive, so here at New Zealand Trade and Enterprise we work alongside Kiwi brands to help them grow and succeed. Envy has really captured and shared its New Zealand origin story and commitment to harnessing innovation and high quality as part of its premium positioning.”
Another proud New Zealand “export,” internationally acclaimed supermodel, Rachel Hunter, has partnered with T&G Global to raise awareness of Envy apples.
"Coming from New Zealand, I’ve always had an appreciation for the care and dedication that our growers put into their produce,” said Hunter. “Almost every industry has faced unique COVID-19 related challenges over the last year and a half, and our community of growers have shown true New Zealand spirit in overcoming these challenges. It was great to meet with Trade Commissioner, Haylon Smith, to celebrate the 2021 season of Envy apples grown back home, and the continued success of these beautiful apples which are also grown here in the United States. I have long been a fan of Envy apples and it’s wonderful to see delicious Envy apples in stores worldwide.”
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