MINNEAPOLIS — Revol Greens has acquired BJ’s Produce Inc, which operates under the Living Fresh brand, in Athens, Ga., to establish its first East Coast greenhouse operation.
The deal, completed on Oct. 12, entails the purchase of the existing greenhouses as well as the planned commencement of new greenhouse construction to meet increasing customer demand. Terms of the transaction were not disclosed. The move brings Revol Greens closer to meeting its “Five Facilities in Five Years” goal to reach all Americans with its products two years ahead of schedule.
Bentley Mills, owner of BJ’s Produce Inc., will join Revol’s leadership team as general manager in Athens.
“Revol Greens is bringing a national presence to our local supply of Living Fresh branded fresh greens and will maintain the connections we’ve built with retail customers and consumers,” said Mills. “We admire the lengths Revol Greens goes to research, develop and innovate in new varieties, technology, processes and greenhouse environments that have yielded the highest quality greens out there. I am honored to join the team and apply the expertise our team has proven over the past 20 years.”
Currently, the Living Fresh brand is sustainably grown, non-GMO, and available in butter head, romaine head, and basil, serving long-standing foodservice and retail partnerships including Whole Foods Market, Sprouts, Walmart, Kroger and Harris Teeter, a division of Kroger.
“Expanding the reach of our greenhouse protected lettuces to the Southeast was crucial to fulfilling customer demand. Bentley and his team allow us to deliver upon that beginning today,” said Michael Wainscott, chief executive officer of Revol Greens. “As one of the first CEA lettuce growers in the country, we are proud to continue the legacy and maintain the strong local heritage that has established in Athens while introducing the innovations and technology that allow Revol Greens to produce safe, quality leafy greens to millions of households around the country within 24 hours of harvest.”
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