NEW YORK — Hungryroot, an AI-powered personalized grocery service, has appointed Dominic Paschel as chief financial officer. Paschel’s hire is part of a group of strategic hires in 2021 that includes a chief marketing officer and chief digital officer to strengthen the company’s leadership team and drive company growth and innovation. 

Paschel brings nearly two decades of Silicon Valley experience in finance and investor relations, where he transitioned three revolutionary private start-ups seeking to disrupt category convention with AI and machine learning into some of the fastest-growing publicly traded companies in technology. Paschel’s expertise will be invaluable to guiding Hungryroot’s aggressive growth trajectory, following the company securing $40 million in a Series C funding round.  

“Dom’s experience bringing the next generation of new technologies to market to create category disruption and leading innovative companies to their full growth potential will be pivotal to Hungryroot’s next phase of growth,” said Ben McKean, founder and chief executive officer of Hungryroot. “His passion for disruptive technology and proven track record of successfully growing and scaling innovative companies will be fundamental to Hungryroot’s expansion and how we usher in this new age of AI grocery shopping.”  

As chief financial officer, Paschel will lead Hungryroot’s financial organization and will be responsible for accounting, financial planning and analysis, legal, tax, treasury and investor relations.  

Hungryroot recently raised $40 million in a Series C Funding Round led by L Catterton, to help grow the team, invest in automation technology, and scale its overall marketing efforts. The company is on track to achieve $175 million in revenue this year, and forecasting over $300 million of revenue in 2022. 

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