The Marine Stewardship Council (MSC), a global non-profit with U.S. offices in Washington, D.C., and Seattle that is devoted to protecting the ocean and safeguarding seafood supplies for the future, is partnering with two other organizations to promote the use of certifications as tools to drive change.
MSC, Fairtrade America and the Non-GMO Project’s campaign has dubbed October “Good Food Month” and will use various channels to draw attention to third-party certification labels — like MSC’s blue fish label, which can be found on many retail seafood products — that highlight products that promote human and planet health.
October is National Seafood Month, Fairtrade Month, and Non-GMO Month.
As part of the campaign, the three industry groups have created a promotional toolkit for retailers, which makes it easy to add Good Food Month messaging to retailers’ newsletters, social media, instore signage and more.
Tools in the kit include:
- A printable 18x24” poster, which can be used instore, on websites or in printed retail magazines;
- Three social media posts to share with retailers’ communities during launch, mid-month and in closing.
- Content for newsletters;
- Blog content to use on websites;
- Good Food Month tote bags for retailers’ staffs or favorite customers or to use as giveaways;
- Recommendations for when to post to Facebook, Instagram and Twitter; and
- Cut-and-paste copy for blog posts or email or newsletter marketing.
Fairtrade America betters the lives of farmers and workers in developing countries by inspiring businesses to implement ethical production practices and assisting shoppers in making informed purchasing decisions.
The Non-GMO Project is dedicated to building and protecting a non-GMO food supply.
For more information, visit https://www.msc.org/en-us/what-you-can-do/good-food-month