CASTROVILLE, CALIF. – Ocean Mist Farms is adding five new products to its award-winning microwavable cut vegetable product line, Season & Steam. The line includes 10 varieties that aim to spice up dinner time, each with the same convenience, customizable seasoning and exclusive resealable bag technology.
The varieties include:
- Sweet Baby Broccoli
- Whole Brussels Sprouts
- Brussels Sprouts Shreds
- Brussels Sprouts Halves
- Broccoli Florets – NEW!
- Floret Medley – NEW!
- Vegetable Medley – NEW!
- Cauliflower Florets – NEW!
- Cauliflower Rice – NEW!
“We’ve found busy families want Season & Steam because of the packaging technology that uniquely allows them to customize seasoning for their personal taste preferences and reseal the microwavable bag prior to cooking,” said Diana McClean, senior director of marketing at Ocean Mist Farms.
According to FMI’s Power of Produce 2021 study, value-added produce items have increased 8.1% to reach $15.5 billion in sales, with an 11.4% increase for vegetables in 2020 versus a year ago. More shoppers (37%) purchased value-added vegetables frequently or whenever available, and shopper expectations point to accelerated growth in the year to come.
The Season & Steam line is completely customizable, allowing customers to pre-season vegetables, reseal and steam by microwave in the same bag. In line with this thinking, Ocean Mist Farms has launched their fall “Meals in Minutes” campaign driving home this point with a variety of recipe options to choose from. In addition to this, Ocean Mist Farms provides shoppers with recipes and cooking class videos year-round at www.oceanmist.com/season-steam-meal-inspiration.
To build consumer awareness and demand for this easy-to-use and customizable product line, Ocean Mist Farms will engage a wider audience with a fall consumer promotion and sweepstakes that will engage shopper audiences and drive store traffic.