ROCHESTER, NY — Ithaca Hummus has launched a new product, Everyone Bagel Hummus, along with a commitment to give back by pledging five cents from every unit sold to supporting community-based nonprofits.  

The brand set out earlier this year to create the perfect everything bagel hummus for daily use on breakfast toast, but during the development process, the team at Ithaca changed the name from everything bagel to everyone bagel. 

"If 2020 taught us anything, it's that everyone needs a hand sometimes. So, we created our new Everyone Bagel Hummus to institute our long-term commitment to community service and inspire our consumers to get involved in the process," said Chris Kirby, founder and chief executive officer of Ithaca. "Our fans always blow us away with their enthusiastic reactions when we launch a new flavor, and this time, we're inviting them to help us give back." 

With the new product rolling out nationally this month via Hungryroot, Ithaca has already committed their first $20,000 of available funding to Common Threads, a national nonprofit that provides nutrition education programs to under-resourced families and communities.   

The brand is also asking fans to nominate other local and national nonprofits as they decide which causes to support next. Consumers are encouraged to visit website to learn more about the program and how to nominate organizations for financial support. 

"All of the food we carry meets the ‘root’ standard of being healthy, innovative, convenient, and delicious. That's how we feel we'll serve our customers best," said Stephanie Retcho, Hungryroot chief marketing officer. "We're excited to introduce an amazing brand like Ithaca to our customers through our healthy grocery offering and simple recipes and tell the story of what they're doing." 

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