DALLAS — As football season approaches, Avocados from Mexico (AFM) is launching two new football-focused programs to inspire, delight and attract more in-store attention to Avocados From Mexico across the nation.
Football season marks the top occasion where avocados are served and prepared, and there are more than 600 football viewing occasions during a season. Since 2017, avocado consumption from October to December has grown 38% and nearly half of all avocado eaters plan to eat avocados — most notably guacamole — during football games, according to AFM.
AFM’s new football programs include:
AFM and Takis Snacks Partner to Bring Intense Flavor to the Field – The two brands will kick off Hispanic Heritage Month (mid-September to mid-October) and give shoppers the chance to win an MVP trip on a private jet to the football game of their choice. From Sept. 13 to Oct. 11, shoppers can enter the GAMETIME GuacSTAR program by scanning the QR code on custom Avocados From Mexico x Takis football-shaped bins in participating retailers nationwide. Additionally, $10,000 worth of football gameday ticket packages will be given away as secondary prizes.
AFM Launches Guac the Tailgate – AFM has developed unique displays in the shape of a tailgate truck to drive stopping power at stores. From Oct. 11 – Dec. 27, shoppers can scan the QR code at these avocado truck bin displays, in participating retailers nationwide for the chance to be one of 10 winners who will receive a brand-new truck and tailgate gear, including a premium hard cooler, tent and collapsible table and chairs.
To further support retailer activities this fall, AFM is also debuting a cash retail incentive contest to support Guac the Tailgate. The contest is open to any retailer that orders and uses Avocado From Mexico display materials. Retailers can still participate by contacting their AFM regional director to order free displays.
"Football and avocados are inextricably linked – it's just not a football party without fresh guacamole. As the only brand of avocados available year-round, we've been able to focus on this hard-to-tackle season to drive even more opportunity for avocado consumption during the October, November and December months," said Stephanie Bazan, vice president of trade and market development at AFM. "These new programs are some of the most engaging we've ever offered – bringing even more excitement to avocados in store and beyond. Football is a national sporting pastime event which brings people together and Avocados From Mexico is at the center of these celebrations."