LOS ANGELES — Daring, a leader in clean, plant-based chicken, is introducing Original Pieces and Original Breaded Pieces to consumers at select Whole Foods Market locations across the United States starting in August. 

Both available in 8 oz. packages, Daring’s products are 100% plant-based, high-protein (11-14g per serving) and made of all-natural non-GMO ingredients. 

"Entering such an iconic retailer that is known for its healthy, high-quality products is a major milestone for Daring," said Justin Neal, head of retail at Daring. "Whole Foods Market is the pinnacle of better-for-you products and they have been a huge proponent of the plant-based food category. We're thrilled that Daring will now be available to their loyal customers." 

The expansion into Whole Foods Market comes after Daring's $40M Series B funding round in May 2021, led by D1 Capital Partners. In addition to Whole Foods Market, Daring has added more than 1,000 retail locations this year, including Kroger, Wegmans, Bristol Farms and Erewhon.  

Daring expects to add additional national retailers to its roster in the coming months, increasing consumer accessibility through both brick-and-mortar and direct-to-consumer offerings.