LAKEWOOD, COLO. – Natural Grocers, one of the nation’s largest family-operated natural and organic grocery retailers, has established The Natural Grocers Heroes in Aprons Fund, a nonprofit organization recognized by the IRS as a 501(c)(3) charitable organization.
The Heroes in Aprons Fund provides short-term financial assistance to its good4uSM Crew who experience unanticipated hardships and directs grants to Natural Grocers’ charity partners in the community.
The fund will rely primarily on corporate donations from Natural Grocers and individual donations from Crew members. Funds will be collected throughout the year from sales-based giveback programs, as well as company initiatives centered on current events and community needs. Heroes in Aprons’ first official fundraising effort will commence during Natural Grocers 66th-anniversary celebration when 1% of all sales on Saturday, Aug. 12, will be donated to the charity.
“Our good4u Crew and communities are the backbone of this company and supporting their health and wellbeing goes beyond free nutrition education and affordable, nutritious groceries,” said Kemper Isely, Natural Grocers chairman and co-president. “Along with our customers, we have always been active supporters of our good4u Crew and causes that sustain the flourishing of our communities. We are proud to officially launch Heroes in Aprons to further our continued charitable efforts.”