CHARLOTTE, NC — Dole Food Company is expanding its DOLE Chopped! Salad Kits with two new offerings aiming to leverage the #1 consumer preference for ranch dressing. DOLE Chopped! Buffalo Ranch Salad Kit and DOLE Chopped! Peppercorn Ranch Salad Kit combine fresh chopped DOLE lettuces and vegetables with special Buffalo and Peppercorn variations of Dole's Ranch Dressing.
The two new kits will arrive in the refrigerated salad section at supermarkets nationwide by the end of July. Each kit serves 2.5 to 3.5 people for a suggested retail price (SRP) of $3.99.
The DOLE Chopped! Buffalo Ranch Kit includes Chopped DOLE Cabbage, Green Leaf Lettuce, Kale, Carrots, Red Cabbage and Green Onions topped with blue cheese crumbles, fried onions and Dole's Buffalo Ranch Dressing.
The DOLE Chopped! Peppercorn Ranch Salad Kit includes Chopped DOLE Iceberg and Green Leaf Lettuces, Carrots, Red Cabbage, Radishes, shredded white cheddar cheese, crumbled cornbread croutons, crushed black peppercorn and Dole's Peppercorn Ranch Dressing.
Dole's Chopped! line is a leading brand among the chopped salads segment, which has grown 81% since 2016, according to the company.
"We continue to give shoppers more reasons to enjoy DOLE® salads as part of our larger mission of motivating families toward healthier living and a diet rich in fresh fruits and vegetables," said Lisa Overman, marketing director of Dole Food Company. "For this latest launch, we combined everything that salad lovers say they want most – fresh chopped lettuces and vegetables, tangy ranch dressing and on-trend spices and other toppings – into two flavor-forward kits that will excite salad shoppers this summer and beyond."
The new products join 64 other Dole salad varieties including the Chopped!, Slawesome! and Premium salad kit lines, salad mixes and slaws as well as 15 ready-to-eat bowl salads totaling 81 salad offerings.