ORLANDO – The Healthy Family Project has named Tracy Shaw digital marketing manager. She will oversee content strategy, website SEO, digital partnerships and email marketing.
With over 15 years of digital marketing experience, Shaw brings a wealth of health-conscious food brand partnership knowledge, content development and promotion from her experience as the author of FoodWineSunshine.com.
Shaw has worked as a Healthy Family Project influencer partner for seven years through her website Food Wine And Sunshine becoming familiar with the brand and mission through promoting and developing recipe inspiration for the Publix in-store cause-marketing campaign as well as Healthy Family Project’s Power Your Lunchbox and Mission for Nutrition programs.
“Over the past seven years, we were continually impressed with Tracy’s passion for Healthy Family Project’s mission, partners and a general dedication to educating consumers on the farm to fork process,” said Trish James, vice president at Healthy Family Project. “Her vast knowledge in the digital space will undoubtedly offer a world of value for Healthy Family Project as well as our brand partners.”
Shaw is in the process of finalizing her nutrition certification from eCornell and serves as an ambassador at Feeding Tampa Bay, a Feeding America food bank.