ROCHESTER, NY - Ithaca, one of America's fastest-growing hummus brands, is expanding distribution to all Whole Foods Market locations across the country. Consumers can now purchase the Lemon Garlic, Lemon Dill and Lemon Beet varieties for a fresh option packed with intense flavor.
"We were thrilled with the results from our regional expansion last year at Whole Foods and are very grateful for the opportunity to solidify our position as the premium brand in their category," said Chris Kirby, founder of Ithaca. "I'm so proud of our team for their hard work, shattering velocity expectations, and earning the confidence of our partners at Whole Foods. We got our start as a brand selling into, and tirelessly sampling, some of the most iconic Whole Foods locations in Manhattan, one-by-one, back in 2016. The opportunity to drive incremental growth and excitement in the category for Whole Foods on a national scale is an absolute dream come true."
In 2021 so far, Ithaca has expanded its distribution into Sprouts, Safeway Seattle, Shaw's and Market Basket, making the brand now available in over 8,240 retailers nationwide.
The brand says its formula is carefully crafted to ensure standout, bold flavor, and peak freshness. Lemon juice is freshly squeezed on site, cooked chickpeas are cooled completely before being blended with fresh ingredients, and the final product goes through an innovative process called High-Pressure Processing, ensuring food safety instead of high-temperature thermal processing and industrial preservatives, which is common practice for others in the category.