Rodlyn Saclolo, a food retail veteran with more than 10 years at Fairway Market, has joined Blanc Display Group’s sales team as Account Executive. Rod brings his vast experience and expertise in the supermarket industry with an emphasis on design ideation, development and production in signage, displays and retail merchandising to Blanc Display Group, Dover, NJ.
During his tenure at Fairway Market, Rod was a founding member of the Centralized Marketing and Graphics Team, where he held the position of Graphics Production Director. He was responsible for establishing and implementing a cohesive, corporate-wide, consumer-friendly communications plan via marketing strategies that included targeted merchandising and brand building. Rod also sourced new equipment and substrates, while developing production protocols during Fairway Market’s rapid expansion from three to 15 store locations in the Greater New York City metropolitan area.
In his role as Account Executive with Blanc Display Group, Rod will assist clients in optimizing supermarket retail space with organizational, multifunctional marketing merchandise — signage, displays, hardware, etc. He will also support the research and development department in the development of new merchandise, product lines and accessories.
Rod Saclolo may be reached at 888-332-5262 ext. 2299 or RSaclolo@blancind.com.