BOISE, IDAHO – Albertsons Companies has partnered with a consumer-loyalty and shopper-reward app, Fetch Rewards, to drive shoppers to Albertsons-owned stores.
The partnership between Albertsons and Fetch Rewards comes after a successful five-week pilot. Albertsons Cos. leveraged Fetch Rewards' direct, one-to-one consumer relationship and sent users personalized offers to drive market activations and customer acquisition. The campaign resulted in strong incremental sales from existing shoppers. It also drove a significant number of new and re-engaged users to the stores who were established Fetch Rewards fans, according to the company.
"We're constantly looking at innovative and relevant ways to engage with our customers, and after seeing such strong results, we decided to expand the Fetch Rewards pilot to additional stores," said Usman Humayun, vice president of digital marketing for Albertsons Cos. "This relationship is a win-win for our company and for our customers who use Fetch to earn rewards on grocery, retail and restaurant purchases."
With the nationwide rollout, Fetch Rewards shoppers will soon have access to exclusive offers at the Albertsons Companies' family of stores. This includes more than 2,200 supermarkets across 34 states and the District of Columbia operating under 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco and more.
"Expanding our business model to include retail partners is the next step in the evolution of Fetch Rewards as we work to maximize the value and savings we deliver for our shoppers," said Jason Marker, chief growth officer of Fetch Rewards. "Albertsons Companies is an outstanding grocer, and we are so excited to be working with them to provide shoppers with even more ways to get rewarded for their purchases."