SAN FRANCISCO – Instacart has introduced Priority Delivery, a new experience that gives customers faster grocery delivery. As part of this launch, customers in some of the largest cities in the United States will now have access to grocery delivery in as fast as 30 minutes.  

With Priority Delivery, Instacart is bringing the in-store express lane online, helping customers immediately get what they need delivered from their favorite grocers and specialty retailers. With this launch, Instacart is unveiling a new Priority Delivery product experience that makes it even easier for customers to discover the fastest delivery windows available in their area. 

As part of the Priority Delivery launch, Instacart is also expanding 45-minute and 60-minute delivery for more customers in more cities nationwide - making the weekly grocery shop faster than ever before. 

"We know that no two grocery shops are created equal - whether it's a bulk buy for the week ahead or just a few ingredients for tonight's dinner - so we're launching new features that support the many ways people shop for their groceries today," said Daniel Danker, vice president of product at Instacart. "For many customers, every minute counts when they're in a pinch and need something in a hurry. With today's launch of Priority Delivery, we're redefining the 'quick run to the store' and bringing the grocery express lane online for customers." 

Priority Delivery gives customers a real-time view of the fastest available delivery windows - indicated by a new lightning bolt icon - enabling customers to shop based on what they need, when they want it and where they want to shop.