CHICAGO - Wakefern Food Corp. has selected dunnhumby, a global leader in customer data science, as its strategic platform for category management and merchandising. 

Using customer data models and consumer-led insights, dunnhumby will help Wakefern make merchandising decisions that aim to enhance the shopping experience and drive engagement and growth across the Cooperative’s 363 supermarkets, including nearly 280 ShopRite stores. 

“Our customers remain our singular focus. The tools and process that dunnhumby brings to the vendor relationship will allow us to increase product/service offerings delivering the best shopping experience our customers deserve.” said Steve Henig, Wakefern’s chief customer officer. “dunnhumby is a global industry leader that uses data and insights to understand evolving customer needs and help retailers deliver the products and categories that meet those needs.” 

dunnhumby’s technology will build upon Wakefern’s existing and highly developed merchandising and data analytic capabilities, putting the customer directly at the heart of the decision-making process. 

 "We are honored to have been selected by Wakefern as their strategic partner for category management and merchandising. Wakefern and its Cooperative Members have a long history as customer-centric and innovative retailers," said Grant Steadman, president of North America at dunnhumby. "Like them, we are passionate about improving the shopping experiences for customers and creating life-long loyalty.” 

Wakefern cooperative members independently own and operate supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage and Fairway Market banners.