MOSS LANDING, CALIF. - Sweet Earth Foods is debuting Vegan Jumbo Hot Dogs and the reformulation of the Sweet Earth Awesome Burger 2.0 just in time for the kickoff of grilling season.
Sweet Earth’s Vegan Jumbo Hot Dogs deliver on the juicy taste of a classic ballpark-style frank, and are 23% bigger than top competitors' products, according to the company. Made using a pea and potato protein base, they deliver an authentic hot dog experience and grill beautifully or sizzle satisfyingly in a skillet.
Sweet Earth’s Awesome Burger 2.0 will be the first plant-based burger on the market using a mix of hemp and protein from fava beans in addition to pea protein as its base. The use of these proteins allows Sweet Earth to deliver a beefier texture and more authentic burger experience, all while now being Non-GMO Project verified.
"Our relentless approach to innovation allows us to offer consumers tasty, nutrient-diverse protein options they can feel good about incorporating into their diets," said Sara Wheeler, Sweet Earth Foods general manager. "With more people eager to try delicious plant-based options, we're excited to bring an even greater variety of favorites to consumers' backyards and kitchens this summer."
Sweet Earth Vegan Jumbo Hot Dogs have a suggested retail price of $6.99; the Awesome Burger has a suggested retail price of $5.99. The new Vegan Jumbo Hot Dogs are available now at select Ahold grocery stores in the US, including FreshDirect, with greater availability at Kroger stores in August. The new Awesome Burger 2.0 will be available nationally this summer at Target, Whole Foods, H-E-B, Sprouts, Amazon Fresh, and more.