“We love making America’s favorite hummus,” said Lauren Fuller, head of brand and communications at Sabra. “Hummus Day is dedicated to celebrating hummus enthusiasts everywhere. This delicious, plant-based food has been embraced by vegans and beef meat eaters, dippers and spreaders, fussy and fearless eaters alike. Sabra has a flavor for everyone, and everyone has a favorite flavor! Today is the day we thank fans and hail Hummusapians everywhere.”
Join the Hummus Day Fun:
- Dip into Sabra’s newest hummus variety: Sabra’s latest crave-able flavor tops creamy hummus with a mouth-watering blend of onion, sesame seeds, poppy seeds and garlic. Sabra Everything Bagel Seasoned Hummus is the perfect way to start the day or a delicious way to top off an afternoon snack.
- Take the #SabraHummusChallenge on TikTok: Tell Saba your favorite Sabra hummus flavor, without telling them your favorite Sabra hummus flavor in a TikTok video. Share for a chance to win a year’s supply of Sabra Hummus. #SabraHummusChallenge
- Get Hummus Inspired on Pinterest: Are you Classic or Supremely Spicy? Something in between? Visit Sabra on Pinterest to see what your favorite flavor says about you and get more hummus day inspiration.
- Show your hummus love on Instagram: Check out Sabra’s filter and sticker options on Instagram to showcase your hummus love.
- Free Hummus and discount coupons through Ibotta: Sabra gave away 10,000 cashback offers and 5,000 $0.50 rebates leading up to Hummus Day with Ibotta offers for Sabra Hummus.