CINCINNATI – In honor of National Small Business Week, The Kroger Co. has launched its Small Business Resource Guide. The guide is part of its Framework for Action: Diversity, Equity & Inclusion plan, featuring steps developed in collaboration with associates and leaders to accelerate and promote greater change in the workplace and in the communities the organization serves.
"In 2020, Kroger achieved $4.1 billion in diverse supplier spend, representing an increase of 21% versus a year ago and build on our commitment to reach $10 billion in diverse supplier spend by 2030,” said Rodney McMullen, Kroger's chairman and CEO. “We remain committed to doing the work to advance our longstanding and nationally recognized supplier inclusion program, reflecting partnerships with entrepreneurs of color, women, and veterans as well as companies founded by the LGBTQ+ community and business operators with intellectual and physical disabilities. Greater racial, gender, health, and wealth equity will drive true and long-lasting change and better outcomes in our country. And as America's grocer, we're honored to play a role in driving this change as an employer, grocery provider, and community partner."
Last year, Kroger introduced 107 new diverse suppliers, a 91% increase compared to 2019. Of these suppliers, five played a leading role in supplying Kroger personal protective equipment during the peak of the COVID-19 public health crisis.
The Small Business Resource Guide was developed to help brands and producers establish and grow retail partnerships. The free downloadable resource shares best practices on product development, pricing, supply chain, promotion, research and preparation, outreach, and partnership development.