NEW YORK - Wakefern Food Corp. has extended its partnership with CitrusAd’s retail media technology to include native, in-app advertising. By expanding the inventory available through CitrusAd, Wakefern now provides brands with one easy-to-use, omnichannel, platform for sponsored product and display retail media campaigns, online and in-app.
CitrusAd’s advanced technology increases ad relevancy and personalization for shoppers. Campaign analytics are also included in the real-time reporting dashboards that CPG suppliers and advertisers can access. With CitrusAd, brands can quickly launch sponsored product campaigns and display media across desktop, mobile and in-app, leveraging the latest technology from one platform.
“Our move to consolidate with CitrusAd not only makes advertising easier for our suppliers, it also sets brands up for continued success on our platforms,” said Elizabeth Goodbread, director of digital commerce for Wakefern. “By strategically aligning sponsored search advertising efforts across our platforms, brands now have a unified, and integrated approach no matter which path the shopper prefers to take.”
Wakefern’s cooperative members independently own and operate supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage and Fairway Market banners.