The Fresh Market will celebrate the 21st anniversary of its annual “Hope Floats” Sidewalk Sale May 29 through May 31, from 11 a.m. to 6 p.m. daily to benefit JDRF, the leading global organization funding type 1 diabetes (T1D) research. Each of The Fresh Market’s stores will offer picnic-style items including our signature root beer floats (regular and sugar-free), each for a $2 donation. The Fresh Market will donate 100 percent of the funds raised over the three-day sale directly to JDRF to support its research efforts.

In addition to the Sidewalk Sale, The Fresh Market is hosting a JDRF Sneaker Sale campaign from May 15 through May 31. Customers can make a donation by purchasing green paper sneakers at The Fresh Market’s checkout counters to show support. Since every penny counts, JDRF Collection Containers are also placed at each checkout counter.

This year marks the 21st anniversary of the partnership between The Fresh Market and JDRF, raising both funds and awareness to create a world without T1D.  The Fresh Market is proud to have raised more than $4 million for JDRF through its annual Paper Sneaker and Sidewalk Sale, Wine Gala program, corporate donations and other fundraising events. 

“We are honored to celebrate the 21st year of our longstanding partnership with the JDRF Sidewalk Sale,” said Sean Crane, the company’s interim chief executive officer. “Our overarching philosophy of ‘Neighbors Serving Neighbors’ is the driving force for both how we serve our customers and how we serve our communities. The Fresh Market is committed to the communities where we do business, and our employees enthusiastically support their local JDRF chapters and this annual event.”