GREENSBORO, NC - USA Today's 10Best Readers' Choice Awards has named The Fresh Market as the "Best Supermarket in America" for 2021.
A panel of 10Best local experts and contributors nominated their favorite American supermarkets based on value, selection and service. Readers could then cast their vote for their favorite supermarket once per day for a 28-day period through the 10Best website.
"Out of the hundreds of supermarkets in America, we are thrilled to be voted number one," said Jason Potter, president and chief executive officer of The Fresh Market. "Over the last year, we have immersed ourselves in achieving our goal of becoming one of America's Most Loved Brands and this award proves that customers are recognizing our improvements and we greatly appreciate their business and support."
The Fresh Market's heritage started in 1982 when founders Ray and Beverly Berry opened the first store in Greensboro after returning from a trip to Europe with a vision to emulate the charm and essence of a European-style fresh food market, according to the company. The initial store differentiated itself from conventional supermarkets by offering a farmer's market atmosphere and intimate epicurean experience, and it became the blueprint for the 159 stores that stand today.
Other winners of the 10Best award were Hy-Vee and Lidl in second and third place respectively. The full list can be viewed here.