GRAND RAPIDS, MICH. - Premium food equipment and meal packaging systems producer Oliver, is rebranding its visual identity to reaffirm its dedication to its customers, with the new tagline, “Serving What Matters”.

“Rebranding gives us the opportunity to reinforce, and continue to demonstrate, our leadership and commitment to quality and trust through long-term relationships,” said Mitch Summerfield, president of Oliver. 

Beyond just delivering a business solution, Oliver’s vision focuses on the entire product journey, from concept and development through the impact on customers and the communities they serve. 

“We’ve always been at the forefront of innovation,” said Summerfield. “That bears out in the premium products we design and manufacture and, most importantly, the impact they have on the people who use them. By partnering with Meals on Wheels, for example, we’ve revolutionized how senior meals are served. And we’re not done, because we’ve got even more innovation coming down the pike.”