BELOIT, WIS. — A year of changes has brought a whole new cohort of consumers into the private-label space. With preferences spread across a spectrum of discernible differences in behavior that can greatly impact the decisions made by food and beverage developers, Kerry North America is hosting The Future of Private webinar on April 20.
“COVID-19 has been a significant force affecting both consumer attitudes and food and beverage buying patterns over the past year, and this has been reflected in the expansion of private labeling in exciting new directions,” said Sarah Miller, Kerry’s marketing insights manager and a co-presenter of the webinar. “Applying Kerry’s most recent proprietary research conducted on 1,460 private-label consumers, the mandate of this targeted, hourlong webinar will be to provide answers to the compelling questions that most concern those involved in developing and marketing private-label products.”
Presented by Kerry in collaboration with Nielsen a group of leading marketing experts—Miller; Courtney Schumacher, Kerry’s marketing manager; and Nielsen’s retail expert Kara Sheesley—will present important new insights into consumers’ private-label purchase drivers.
Scheduled for Tuesday, April 20, at 1 p.m. CST, the webinar’s focus will be on delivering research on consumer expectations and purchase priorities for private-label food and beverage products. Attendees will learn about the impact of COVID-19 on private-label activities and consumer perceptions and receive information about the relevance of private-label brands across all food and beverage categories. Prioritized by product category and retailer attributes, the event will also examine what’s really driving category growth, as well as new emerging opportunities in the areas of snacks, meals and sides, dairy, meat and plant-based, baked goods, beverages, teas and coffees, alcohol and others.
“Kerry is a complete partner in the private-label space, providing tailored market and consumer insights alongside our taste and nutrition portfolio, as well as expertise that facilitates the creation of the great-tasting, on-trend food and beverages consumers love,” said Schumacher. “In The Future of Private Label, we’ll examine how private-label manufacturers and retailers can optimize and innovate to drive growth, capturing consumer interest through three key market drivers: plant-based, added functionality, and flavor innovation.”
Registration for Kerry’s The Future of Private Label webinar can be accessed here.