AUSTIN, TEXAS – Whole Foods Market has launched Sourced for Good, an exclusive third-party certification program to support responsible sourcing by providing tangible improvements in farmworkers’ lives, strengthening worker communities where products are sourced, and promoting environmental stewardship where crops are grown.
The Sourced for Good seal is designed to help shoppers easily identify products that meet the high sourcing standards required by the program. A recent study conducted online by The Harris Poll on behalf of Whole Foods Market found that 75% of Americans said it’s important to them that grocery products are responsibly sourced, while 65% of US shoppers are confused about how to determine whether a product is responsibly sourced.
At launch, the Sourced for Good seal can be found on more than 100 products around Whole Foods Market stores. In addition to produce items, Sourced for Good brings a first-time focus to seafood, including Del Pacifico wild-caught shrimp from Mexico, and domestically sourced items, like tulips from Bloomia in Virginia and Sun Valley Floral Farms in California.
“At Whole Foods Market, our Sourced for Good products not only are good, they do good,” said Karen Christensen, senior vice president of merchandising for perishables. “Our commitment to equitable trade has funded numerous community projects—from dental clinics to housing facilities to student scholarships to bird sanctuaries. By purchasing select products, customers help us in our goal to make a difference, and now with Sourced for Good, we’re offering shoppers an easier way to find these special products in our stores.”