OWATONNA, MINN. - Revol Greens is adding a large-scale chopped romaine program to its greenhouses with three new retail varieties available at select retailers throughout the Midwest: Premium Romaine Salad, Leafy Romaine Chop, and Vibrant Romaine Blend (SRP $2.99-$3.99 for 7.5-ounce packages).
“Frequent industry recalls of field grown lettuce have driven consumer demand for a safer alternative. We began the extensive research and development process into perfecting our greenhouse grown chopped romaine over three years ago so that we could provide this reliable romaine product for consumers and retailers,” said Brendon Krieg, co-founder of Revol Greens. “We conducted hundreds of varietal trials and process configurations to find the right balance of color, texture and shelf life. Our investment has paid off, as we’ve received outstanding feedback from consumers and chefs on the quality.”
Revol Green’s non-GMO romaine is chopped, washed and blended with other fresh ingredients, including carrots and radicchio. Beyond its crunchy, fresh taste, another measure of quality is an abundance of nutrient-rich leaves, which are free of the yellow-white core commonly found in field-grown environments and can be susceptible to an appearance of “rusting,” according to the company.
The three new SKUs join Revol Greens’ existing romaine offerings, including Romaine Crunch (baby leaf romaine), Romaine Twins (two baby head lettuces) and other baby leaf blends.
Premium Romaine Salad: Chopped romaine and green leaf with carrots & radicchio
Leafy Romaine Chop: Chopped romaine with green leaf lettuce
Vibrant Romaine Blend: Chopped romaine with red and green leaf and butter lettuce
The chopped romaine line will be grown and distributed out of Revol’s headquarters in Owatonna and in its new Tehachapi, Calif., location beginning in June.