WESTMINSTER, COLO. — Coleman Natural Foods, a pioneer in all-natural beef, pork and poultry products, has redesigned its packaging to give consumers a better idea of its products’ claims.
The new look features the same bold and iconic Coleman Natural logo, with a clean white backdrop to emphasize some of the claims consumers look for most often, including humane animal raising claims, natural product guarantees, and third-party verifications, according to the company.
The new packs will arrive on grocery store shelves this spring and early summer.
“After conducting extensive research, we found that our classic logo still resonates thanks to the hard work my dad did in the 1970s to establish us as a pioneer in all-natural meat,” said Mel Coleman, Jr., fifth generation member of the founding Coleman family. “However, we know shoppers are bombarded with labels in the meat case, so we wanted to make it easier for them to quickly and confidently choose the best product for feeding their family better.”
All Coleman Natural Foods protein is sourced from American family farms that never use antibiotics or growth promotants. The resulting product is clean, minimally processed and contains no artificial ingredients.
Pork products, including the iconic Coleman Natural bacon, kielbasa and ham, as well as fresh pork, are all sourced from American Humane Certified™ farms that raise their hogs 100% crate free, never using gestation or farrowing crates – a humane practice that is unique to much of the industry.
“More and more states are mandating meat and poultry brands to require animals have adequate space to move and interact,” said Coleman. “We’re proud that we’ve always advocated for raising animals the way nature intended and want to be sure we called that out on our packaging and further consumer confidence in their brand choices.”