FOLSOM, CALIF. - The California Walnut Commission has launched its second annual "Power of 3" global marketing campaign intended to emphasize the rich, essential plant-based omega-3 ALA content of walnuts — 2.5 grams per ounce.
This campaign builds on one of California walnuts' core benefits as the only nut that is a rich source of plant-based omega-3 ALA. ALA is an essential nutrient that can only be provided through the diet and has been associated with benefits for heart health, brain health and healthy aging.
A one-ounce serving of walnuts provides plant-based protein (4 grams), fiber (2 grams) and is a good source of magnesium. Walnuts are also a good source of vitamin B6, copper and manganese — all of which contribute to the normal functioning of the immune system.
"There was tremendous excitement around the globe for the Power of 3 campaign last year and we are thrilled to bring it back on an even bigger scale in 2021," said Pamela Graviet, senior marketing director, international, for the California Walnut Commission. "This campaign makes it simple for consumers to remember just how easily they can improve their overall diet with a handful of walnuts."
The campaign will utilize a variety of communications tools, including a video that is a core component of the campaign and will be used across all markets.
Other elements will vary by market including digital and social media, blog posts, sweepstakes, influencer programs, recipe tips and tricks, easy recipes, instore promotions, advertisements and more to generate awareness that a handful of California walnuts is a powerful addition to the diet.