PHILADELPHIA – AgroFresh Solutions, Inc. is launching plant-based, edible coatings for produce freshness under the VitaFresh Botanicals brand. The brand is a proprietary, plant-based portfolio of solutions for a wide variety of crops from citrus to avocados to mangos.
For coatings, the products utilize “anti-thirst” technology to boost the plant skin’s natural protection, creating a “double skin” membrane that reduces dehydration, maintains weight and locks in produce freshness throughout the supply chain.
VitaFresh Botanicals coatings are sustainable and created using certified ISO 14001 “environmental management system” standards. Excellent crop coverage at low application rates offers better cost efficiencies to operators, and gives retailers a stronger opportunity to market the best quality produce using consumer-friendly claims, while reducing food waste and increasing profit, according to the company.
“AgroFresh has a long history of innovation and a well-earned reputation as a trusted leader in all science and application aspects of produce freshness,” said AgroFresh CEO Jordi Ferre. “VitaFresh Botanicals is an important next step for our customers, providing true edible coatings and technical performance adapted to each crop’s unique physiology, in a flexible and operator-friendly format. We’re proud to provide innovative and effective AgTech solutions to the industry, and are excited to bring this powerful new brand to market.”