TAMPA, FLA. - Following Applied Data Corporation’s (ADC) recent acquisition of eCommerce fulfillment provider ShopperKit, Steve Paro has been appointed as the company’s new chief operating officer and senior vice president of product.  

Paro joined ADC during the ShopperKit acquisition. He has held numerous executive and operational leadership roles, most recently as ShopperKit CTO and managing partner of VelocityChain. At ADC, Paro will be crucial in developing the company’s strategic roadmap which includes the development of the omnichannel services fulfillment platform and the integration between ShopperKit and ADC’s Fresh Item Management platform, FreshIQ®. 

“Steve is a product veteran who is uniquely qualified to expand our total store ops platform capabilities and successfully integrate FreshIQ and ShopperKit to provide a truly unified platform,” said Shamus Hines, ADC’s chief executive officer. “This announcement is a testament to the breadth of industry knowledge and commitment to customers that Steve displayed with ShopperKit and VelocityChain. I look forward to seeing him execute on our mission.” 

As part of the company’s continued investment in product development and customer success, Paro will also oversee ADC’s customer success, implementation, and customer support teams. 

“As the grocery industry stepped up to the challenges thrown its way over the last year, I’m proud of the involvement our products had in solving those challenges. I look forward to increasing the value we deliver across both platforms,” said Paro. “I am committed to delivering unmatched experiences to our customers and driving growth at scale as the industry continues to evolve.”