DUBLIN – After a year of development, Fyffe’s new website (fyffes.com) has gone live with new features that make it easy for customers and other users to find the information they need about the company’s products and responsible business practices. 

Fyffes interviewed employees, retailers, NGOs, media and surveyed consumers to find out what information was most important to them and what they expected from a fresh produce label website.  

Navigability and ease of search came out as very important attributes, as well as transparency and accountability. 

“Consumers and other stakeholders told us that they want to know more about the provenance of our bananas, pineapples, melons and exotic range, the so-called ‘farm to table’ journey. They want to know more about how we care for our people who harvest and pack by hand so that our products arrive in perfect condition to the supermarket shelves,” said Caoimhe Buckley, director of corporate affairs for Fyffes. 

“We want to make it easier to access information about our sustainability efforts, certifications, quality controls and standards. We also want to help people find a good banana bread recipe during the many global lockdowns we are all experiencing,” she said.