LEXINGTON, KY. - Hall’s Beer Cheese LLC is releasing a new addition to their line of specialty dairy products during SFA Live 2021. The new Hall’s Pimento Spread will be available in the spring.  

Several years in the making, the Hall’s Pimento spread features a creamy blend of cheese with the snap and savory of fresh pimento peppers. The Hall’s Pimento spread is a prefect pairing for crackers, flatbreads, bagels and dipping vegetables, Hall’s said. 

“Our success with the Hot-N-Snappy, Original Beer Cheese, and our seasonal Hall’s Benedictine is a tough act to follow, so we wanted to make sure this recipe met the standards loyal customers expect from the Hall’s brand,” said Kit Crase, Hall’s Beer Cheese majority owner. “The SFA Live 2021 is really our first introduction of the Hall’s Pimento spread to buyers, along with our entire existing line. Like many other companies, we have had to adapt quickly to the virtual meeting space. We are looking forward to putting Hall’s on virtual display and showcasing the full scope of our dips and spreads line this week.”