NEW YORK - Wakefern Food Corp. has launched CitrusAd’s retail media technology for sponsored products and display ads across their ecommerce platform.  

Using the CitrusAd technology, Wakefern can offer brands the ability to launch sponsored product campaigns and display media across its desktop and mobile web ecommerce platforms to enhance the shopping experience for customers. 

“The CitrusAd platform is scalable, easy to integrate and will enable CPG brands to boost their sales online in a relevant and meaningful manner that also makes the shopping experience more convenient for our shoppers,” said Elizabeth Goodbread, director of digital commerce for Wakefern. 

Online grocery was fast tracked by nearly 10 years during the first three months of 2020, when more customers turned to online shopping during the onset of the pandemic. Increased consumer demand combined with the integration of CitrusAd technology will provide significant advertising opportunities for CPG companies that leverage the CitrusAd platform.  

CitrusAd ensures brands have greater online visibility at the point of purchase, and greater return on ad spend (ROAS) across multiple retailers. Wakefern’s retailer members and brands, meanwhile, receive full transparency and ROI measurement of their activity by accessing the real-time reporting dashboard in the CitrusAd platform.  

“We are delighted to partner with a leading grocery retailer such as Wakefern and play our part in their exciting retail media strategy,” said Brad Moran, chief executive officer of CitrusAd. “Our aim is to support and empower retailers like Wakefern to succeed on their respective retail media journeys. Our role as a true partner is to be flexible and provide retailers with our IP and technology to streamline and suit their particular needs. In the current pandemic world we find ourselves in, retail media is a fantastic opportunity for successful online retailers.”