MADISON, WIS. — The International Dairy Deli Bakery Association (IDDBA) has released What’s in Store 2021, a detailed look at industry trends, what’s driving results, and forward-thinking projections. New this year, the data driven insights are available exclusively in digital format. 

Also new this year, What’s in Store 2021 recaps impactful point-of-sales data garnered from IDDBA’s new partnership with IRI and the data giant’s Integrated Fresh solutions deck. Quarterly releases from IDDBA will provide subscribers timely and relevant updates reflecting the current forces influencing the industry and consumer behavior shifts. 

“What’s in Store 2021 is going to be a data powerhouse providing data to drive actionable decisions,” said Abrielle Backhaus, research coordinator at IDDBA. “Our new work with Integrated Fresh powered by IRI, in conjunction with expert insights from across the industry, allows IDDBA to deliver this meaningful resource that assists our members and industry.”  

What’s In Store 2021 can be purchased here, and subscribers to the new report can expect to see updates in March, June, and October of 2021.