LANDOVER, MD. - Giant Food is helping customers identify products owned by minority-based businesses through updated shelf labels. Starting in January, all 164 Giant stores will feature the shelf labels, informing shoppers of products offered by businesses that are owned by women, Blacks, Asian-Indians, Hispanics, LGBT, Asian-Pacifics and veterans.

Over 3,100 products in Giant stores will feature the updated shelf labels, owned by 218 businesses in Giant's network of vendor partnerships. The new initiative comes as part of Giant's supplier diversity efforts in developing strong relationships with businesses that offer quality products, excellent customer service and competitive prices to shoppers.

"Giant Food is proud to better highlight our diverse suppliers," said Ira Kress, president of Giant Food. "We're committed to making it easier for customers to identify product attributes that are important to them by fostering a diverse and inclusive network of suppliers that reflects the unique backgrounds and experiences of our Giant family, our customers and our communities."

For customers looking to purchase groceries online with Giant Pickup or Giant Delivers, the product labels will also be featured on the website and Giant Food mobile app in 2021. In the new year, Giant will also begin highlighting its diverse partners on a new supplier page on through storytelling and product spotlights.