DALLAS – In its first edition of awarding brands that positively reflect Mexico’s image to the world, Ambassador Brands recognized Avocados From Mexico (AFM) as one of the top Mexican Ambassador Brands of 2020.
The award was given to 11 finalist brands that highlight what Mexico has to offer to the world. Ninety companies were nominated for this recognition by 22 panelists who selected 27 semi-finalists and awarded Mexico’s Ambassador Brands 2020: Aeormexico, Avocados From Mexico, Grupo Bimbo, Cancun, Cinépolis, Corona, Frida Khalo, José Cuervo, Kidzania, Pujol and Xcaret. AFM was one of the youngest brands among the 11 recipients and the only fresh produce food brand recognized.
“We are truly honored and proud to represent our country of origin,” said Alvaro Luque, chief executive officer of AFM. “Our brand is an incredible success story for Mexico's fresh produce industry, so important to the US market and the rest of the world. Not only have we built a brand in a brandless category, showcasing the taste, quality and nutritional value of Mexican avocados, but we have significantly contributed to the economies in both the US and Mexico, creating thousands of jobs and millions of dollars in economic output.”
In the last six years, AFM has doubled the volume of Mexican avocados imported into the United States. Currently, 8 out of 10 avocados in the United States come from Mexico.