InnerWorkings, Inc., a leading global marketing execution firm, has entered an exclusive partnership to enhance the marketing supply chain of Weis Markets, the Pennsylvania-based food retailer with 163 stores in five Mid-Atlantic states.
Under the new agreement, InnerWorkings will reinforce Weis Markets’ competitive edge by collaborating with the retailer to develop marketing print strategies, point-of-sale displays, direct mail campaigns, and loyalty programs – as well as the logistics behind these services.
InnerWorkings will also help expand Weis Markets’ supplier network, enable transparency and visibility across the marketing supply chain, and ensure brand consistency for the regional grocery chain. Weis Markets expects to generate meaningful savings and shorten its lead time for marketing materials by accessing objective data via InnerWorkings’ innovative technology platform.
“With InnerWorkings’ technology and dedicated onsite resources, we are looking to expand our marketing impact and increase our return on investment,” said Brian Holt, vice president of advertising and marketing at Weis Markets. “InnerWorkings shares our passion about upholding our 100-year-old brand’s identity.”