CHARLOTTE, NC – Dole Fresh Vegetables has added three new salads to its FreshTakes Salad Bowl line with new packaging that allows salad lovers to mix their Dole fresh lettuces, toppings and dressings in the same bowl without spilling.
The three new DOLE® FreshTakes™ Bowl Salads will start shipping to retail nationwide on Oct. 20, with a suggested retail price (SRP) of $3.99. This brings the total offerings of the salad line to nine different varieties. The new flavors include:
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DOLE FreshTakes Chicken Club BLT Salad Bowl: DOLE Iceberg and Green Leaf lettuces topped with roasted white-meat chicken, uncured bacon pieces, grape tomatoes, whole-grain cheese garlic croutons and Dole’s Buttermilk Ranch Dressing.
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DOLE FreshTakes Backyard BBQ Salad with Chicken Salad Bowl: DOLE Iceberg and Green Leaf lettuces and Red Cabbage topped with grilled, white-meat chicken, fire-roasted corn, mild cheddar cheese, crispy onions, carrots and Dole’s BBQ Ranch Dressing.
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DOLE FreshTakes Avocado Ranch Salad with Chicken Salad Bowl: DOLE Iceberg and Green Leaf lettuces and Red Cabbage topped with grilled, white-meat chicken, black beans, Monterey Jack and Colby Cheese blend, tortilla strips, carrots and Dole’s Avocado Ranch Dressing.
The packaging for the new bowls features an eco-friendly, clear-construction design that showcases the fresh greens and premium ingredients and is paired with a full-size fork.
“Since the very first bowl salad, salad lovers have been challenged to mix together all the lettuces, toppings and dressings in the bowl provided without losing any of the good stuff,” said Lisa Overman, Dole’s director of brand marketing for North America. “When Dole set out to create the industry’s best RTE bowl salads, we knew we needed to concentrate not only on superior flavor varieties and ingredients, which are Dole hallmarks, but also on a better salad bowl design that results in a more rewarding salad eating experience.”
