OAKWOOD, GA. – Wayne Farms LLC will continue its expansion into the retail space with its Chef’s Craft Gourmet Chicken flame grilled breast fillet and breast chunk products. The launch currently places the products in about 2,400 Walmart stores and more than 1,000 Food Lions.
The chef inspired products are fully cooked and frozen to provide consumers a nutritious and easy-to-prepare meal. The chickens are minimally processed, 100% farm raised and contain no gluten, no preservatives, no nitrates, no MSG and no artificial ingredients.
“We are thrilled to be offering Chef’s Craft chicken in retail locations for the first time. Previously, the brand was only directly sold to the foodservice industry,” said Megan Ernst, senior marketing manager of Wayne Farms LLC. “Walmart and Food Lion are perfect partners to introduce Chef’s Craft chicken to retail consumers. Shoppers will love the chef-inspired products that are ideal for busy families on the go.”
The flame grilled chicken breast fillets are prepared sous vide. Consumers can quickly thaw and warm them on the stove top, in the microwave or in a conventional oven to create a healthy meal in less than 30 minutes. Consumers can cook the grilled chicken breast chunks in the microwave, conventional oven or skillet in minutes to provide a quick protein add to any dish.
“Expanding Chef’s Craft chicken into retail gives consumers access to the same high-quality products they would expect in restaurants,” Ernst added. “This is especially important during the current pandemic as families are cooking at home more often and seeking products that are nutritious, easy to prepare and affordable. Shoppers can serve their families a delicious meal they will love without going through the hassle of taking hours to prepare a dish.”
Product prices will vary depending on the market they are sold in.
Wayne Farms also offers its Naked Truth line of fresh chicken products in Harris Teeter and Whole Foods stores.