Earlier this year, Hy-Vee, Inc. launched Hy-Vee Aisles Online, a new service that allows busy customers to shop the way they want to shop — from anywhere and at any time. And now, Hy-Vee Aisles Online is available in all of the supermarket chain’s 240 stores across its eight-state region.
Through the Hy-Vee Aisles Online website, customers can shop for their groceries, pay electronically and choose to pick up their order or have it delivered to their home. The rollout of the program began in select stores in the Des Moines metro in April and was gradually launched across other markets throughout the summer. It became fully launched in all 240 Hy-Vee stores earlier this fall.
Hy-Vee Aisles Online promises customers the same helpful, friendly service that they would receive in stores. It also retains other benefits of in-store shopping, such as weekly specials, coupons and Fuel Saver + Perks discounts.
“Hy-Vee is committed to providing customers with the best value, the greatest convenience and the most choice in their shopping experience. Hy-Vee Aisles Online is tailored to fit our customers’ needs and their families’ busy schedules,” said Jeremy Gosch, senior vice president of merchandising for Hy-Vee. “We still love seeing our customers in the store, but we believe this is a value-added service for customers during those times when they can’t make it to the store or are pressed for time.”
Customers can use their hy-vee.com account to select their preferred store before shopping that store’s inventory. Customers also can create shopping lists and mark products as their favorites. When customers link their account to their Hy-Vee Fuel Saver + Perks card, their most recently purchased items will automatically be listed first, creating a seamless shopping experience.
Once customers place an order, an Aisles Online personal shopper hand-selects the products, which ensures the orders are fresh and accurate. The groceries are kept in climate-controlled totes until they are unloaded into the customer’s vehicle or delivered to the customer’s home. Store pickup and home delivery are both free with a $100 order; orders under $100 have a $2.95 fee for pickup and $4.95 fee for delivery.
“Our customers have been asking for an easy and convenient online shopping experience, and we’re happy to be able to offer that to them. We’re very proud of this new service and how it’s been received,” Gosch said.