CAMARILLO, CALIF. - Houweling’s Group is no longer packaging its English cucumbers in single-use plastic to extend shelf-life and product quality throughout shipping. Through a new partnership with Apeel, the company’s cucumbers can now maintain freshness, firmness and color without plastic packaging.
For every 500,000 cases shipped, Houweling’s and Apeel will eliminate the equivalent of 820,000 single use plastic water bottles out of the supply chain and ultimately out of landfills.
“From the first time we reviewed the potential of plastic-free cucumbers, we saw the opportunity and the challenge of bringing avant garde technology to market,” said Kevin Doran, group president and chief executive officer of Howling’s. “From a high level, the opportunity to lead a disruption in this category and improve our decorated sustainability profile put us on course to where we are today.”