LAFAYETTE, COLO. - Plant-based startup Planterra Foods has sealed a three-year partnership with the Denver Broncos, giving its OZO brand the title of Plant-Based Food Choice of the Denver Broncos. 

Planterra debuted its OZO line in June. All OZO products contain no cholesterol and less calories, fat and saturated fat than 80% lean ground beef. OZO products also have up to 22 grams of protein per serving, are non-GMO and certified vegan by BeVeg. 

Planterra Foods uses a high-quality pea and rice protein that relies on the fermentation of shiitake mycelia (root) that enhances the taste and minimizes the flavor impact, while improving the overall digestibility of the plant-based protein. 

"At Planterra Foods, our goal is to provide delicious, clean and nutritious plant-based protein choices for everyone to experience, from vegans to flexitarians to meat eaters,” said Darcey Macken, Planterra Foods’ chief executive officer. “With our Colorado roots and focus on sourcing the heart of our products locally, it was very natural for us to team up with the Denver Broncos as we also share similar values in striving for excellence across the board. We are thrilled for OZO to be the newest Hometown Partner of the Denver Broncos and can't wait for sports fans to taste what Planterra Foods is all about." 

Whether watching this season's games from the seats at Empower Field at Mile High or from the comfort of home, Broncos fans can expect to take part in game-time activations, like the soon-to-be-announced "Homegate Sweepstakes."  

The partnership also includes promotional marketing campaigns, including stadium advertising and traditional media, touting OZO as the newest Hometown Partner of the Denver Broncos. 

"We are thrilled to partner with Colorado-based Planterra Foods and their OZO brand of plant-based proteins," said Brady Kellogg, Denver Broncos senior vice president of corporate partnerships. "Broncos fans and consumers overall are seeking more choices, and we are fortunate to be able to align with a local company committed to offering healthy and sustainable options without sacrificing on taste."