DALLAS – Avocados from Mexico has partnered with Takis Snacks to launch a Hispanic Heritage promotion this fall, Flavor With Heritage, from Sept. 13 to Oct. 18.
The promotion celebrates Hispanic Heritage Month and features combined displays of Avocados from Mexico and Takis Snacks. Digital and social support will boost the program, and shoppers will be introduced to combination of hot chili pepper and lime from Takis Fuego tortilla chips with creamy, delicious avocados.
"We're proud to celebrate the many flavors of Hispanic Heritage in partnership with Takis Snacks which, like AFM, has strong appeal to the Hispanic market and beyond," said Stephanie Bazan, vice president of trade and market development for Avocados From Mexico. "Our digital and social media activations, in-store merchandising, coupons, and sweepstakes to win a free year's supply of Avocados From Mexico are a fantastic way to spice up sales during Hispanic Heritage Month and celebrate National Guacamole Day on Sept. 16."
Avocados from Mexico also has a second promotion planned starting on Oct. 11 and running through December.
With Guac the House, customers who purchase fresh avocados at participating stores will have the opportunity to enter to win a new home worth $500,000, in addition to $150,000 in other prizes such as a kitchen makeover, backyard upgrade, home entertainment package, ultimate home office, home improvement gift cards, and kitchen and laundry appliances.
Guac the House reminds shoppers that home is where the guac is through:
Instore displays that feature farmers market-style bins with promotional headers, and include floor decals, in-store signage and consumer savings offers. Store personnel can participate in AFM's display rewards program and earn a $10 digital gift card for setting up displays with Avocados From Mexico by submitting photos of their displays.
A QR code that allows consumer to enter a sweepstakes for the chance to win a new home and other prizes.
A strong paid media program across the consumer's path to purchase, along with targeted digital engagement with a designated Avocados From Mexico landing page and #GuacTheHouse hashtag for social media.
"AFM's 'Guac the House' national shopper program has been designed to provide the shopper with value during the current environment," said Bazan. "This is why offering savings and prizes that add value continue to be critical during a COVID-conscious time. It is key that AFM drive engagement and incremental purchase during the key October, November and December time period, given that in-home consumption will continue to be very strong."