BATTLE CREEK, MICH. - Incogmeato is enlisting the help of Instagram influencers to encourage consumers to try plant-based burgers, brats and sausages as part of their Labor Day weekend celebrations. 

Animal influencers including @SammiTheChicken, @Prissy_Pig and @BuckleyTheHighlandCow are endorsing Incogmeato on their social platforms and giving away free product coupons. 

“We’re challenging people to try plant-based and see how delicious Incogmeato really is,” said Sara Young, general manager of plant-based proteins at Kellogg Company, the maker of Incogmeato. “And who better to convince skeptics than animal influencers? It’s brings Incogmeato characters to life – and gets Incogmeato on the plates of skeptics in a really unique way.” 

To receive a free product, starting Aug. 31 through Sept. 4 customers can visit the influencer’s Instagram feeds to find the giveaway link. Customers then sign up or log in to Kellogg’s Family Rewards and they’ll be shipped a coupon for any Incogmeato product in-store, available while supplies lasts. Kellogg’s will be giving away up to 500 free product coupons a day.