SAN ANTONIO – H-E-B is expanding its partnership with STRATACACHE, a marketing technology firm that specializes on instore experiences by delivering actionable data and insights for the retailer to create a tailored customer experience. 

"STRATACACHE has proved to be a valued innovation partner with a clear history of delivering customer-focused solutions," said Paul Tepfenhart, senior vice president of omnichannel commerce and emerging technology at H-E-B. "At H-E-B, we never stop looking for ways to improve our experience by providing the best customer and partner solutions. Our relationship with STRATACACHE moves us forward on this mission." 

Using sensor-based insights gathered from STRATACACHE's Walkbase solution, H-E-B gains a clearer understanding of the service level in its stores and can use the data to advance the instore shopping experience. With the expansion of the existing Walkbase advanced solution, H-E-B will gain a further understanding of how to better serve its customers, according to the retailer.