EDINBURG, TEXAS – J&D Produce is now operating under the name of Little Bear Produce, a name most of the industry is already familiar with, to ensure brand cohesion and consistent messaging.
“For the first 35 years of the company’s life, mom and dad, the J and the D, developed and nurtured a label that has become synonymous with quality and service throughout our industry,” said James Bassetti, chief operating officer of Little Bear Produce. “The Little Bear brand represents the legacy and teachings of my parents’ parents that have become our essential core values and guiding principles. We are very excited of what is on the horizon and we felt now was the perfect time for the brand to be the focal point of that next chapter in our company’s evolution.”
Along with the name change, the original Little Bear Produce label will receive a refresh that includes subtle color and design changes. Customers can expect to see the logo refresh this fall on packaging materials, the website, social media and more.