SMITHFIELD, VA. – Eckrich, a Smithfield Foods Inc. brand, released a new packaging design for its portfolio of premium deli meats.

The new design is informed by both qualitative and quantitative market research, according to Smithfield. Imagery on the packaging showcases the product in a prepared fashion that is accentuated by a white background. The company said the new look is modern and approachable.

The new packaging will be used for Eckrich’s deli collection, including:

• Eckrich Deli Poultry – Top-quality chicken and turkey that is cured, glazed, roasted and smoked.
• Eckrich Deli Ham – Premium cuts of pork that are cured, roasted and smoked for a whole line of flavor profiles, from traditional sweet to hot and spicy styles.
• Eckrich Bologna – The bologna deli meat is crafted with the high-quality meats for a unique bologna taste.
• Eckrich Hard Salami - Crafted from high-quality pork, beef, and Eckrich’s signature seasonings and then smoked.

“We’re excited to refresh the graphics on our Deli portfolio,” said Laura Koenes, brand manager for Eckrich at Smithfield Foods. “We hope to inspire consumers with new and different ways to use deli meat in their everyday lives, while also better communicating the product benefits and the quality that they have come to know and trust from Eckrich.”