OAKWOOD, GA. – Wayne Farms LLC’s original CHEF’S CRAFT Gourmet Chicken — which has previously only been sold to foodservice providers — will now be sold at Walmart stores across the country beginning this September.
The CHEF’S CRAFT® chicken product line is a line of gourmet products inspired by chefs and minimally processed to be gluten-free, preservative-free and all-natural. All of the chicken is 100% farm-raised and contains no nitrates, MSG and artificial ingredients.
“CHEF’S CRAFT chicken has previously only been offered to the foodservice industry. This is the first time these gourmet products will be sold in grocery stores,” said Megan Ernst, senior marketing manager of Wayne Farms LLC. “We are excited to partner with Walmart to offer this all-natural line of products directly to consumers and present high-protein meal options families can feel good about eating.”
The following products will all be sold at Walmart stores this fall:
Flame Grilled Chicken Breast Fillets - seasoned, grilled and prepared by a sous vide cook method to provide a perfectly tender and delicious chicken breast fillet. These breasts simply have to be thawed then warmed on a stovetop, microwave or conventional oven, making it easy to create a healthy dinner in less than 30 minutes.
Gluten-Free Breaded Chicken Breast Chunks - prepared using a microwave or conventional oven and are crisp and flavorful. The breaded chicken is a perfect finger food for families or compliments vegetable, pasta and rice dishes.
Grilled Chicken Breast Chunks - cooked via microwave, conventional oven or skillet in minutes. They are perfect for salads, rice bowls, kebobs or on their own.
“As shoppers cook at home more than ever before, we want to bring them the same high-quality chicken they would expect in a restaurant,” Ernst said. “We also want to provide products that are nutritious, yet easy to quickly prepare. We know how busy consumers are, so we want to be able to provide them with a feel-good-meal in less than 30 minutes.”
This is the second Wayne Farms line of products to be sold in grocery stores. The other line offered in retail locations is NAKED TRUTH® Premium Chicken, which is available at Harris Teeter and Whole Foods Market.
Other Wayne Farms brands that are sold directly to the hospitality industry include PLATINUM HARVEST® premium chicken, LADYBIRD™ premium chicken, BUFFALOOS® hot and spicy chicken wings and chunks, CRISPY FLIERS® chicken wings and chunks and NATURELLE® chicken breast fillets.